The most important question you business should answer (+ Re-Imagine the answers) everyday: why should we buy from you?
Answer the question in 10 seconds.
We have too many fancy gift shops but too few conscientious craftsmen. Too many coffee shop owners yet too few air-conditioning system technicians.
Don’t choose a fancy profession, not even one that you are “passionate about”. Choose one that you can contribute the most, and persist even if nobody appreciates it. You learn to enjoy through hard work and human connection. Your dedication and perseverance will make a beautiful and fruitful career.
