Put people, human beings, before any dehumanizing ideals (no matter how noble they may sound).
People don’t do the most correct things; people do the least difficult things. Do you want to help them do the correct things? Or do you want to benefit from them doing the least difficult things? Clarity on this question helps you decide how you should operate your biz.
You may have multiple purposes for a thing you do, but you should have only ONE top-priority purpose for it.
If it just does not “feel” right, and you can’t explain why, it’s better to give the “opportunity” a pass.
